The Brainerd And Wilburforce Foundations Announce New Report; Online Tactics And Success

An Examination of the Obama for America New Media Campaign

The Wilburforce Foundation and the Brainerd Foundationhave made available a new report that examines the fundraising successes and lessons learned from the Obama for America Campaign's new  media program. Written by Sarah DiJulio and Andrea Wood at M+R Strategic
Services and funded collaboratively by both foundations, this is not a report about partisan politics - it's about how to maximize an organization's online fundraising and social networking presence.

For each component of the campaign you’ll find an in-depth analysis of what worked and what didn’t, plus a list of recommendations that anyone may be able to apply to their own programs. It should help the greater nonprofit community in planning year-end fundraising efforts and in thinking about how to broaden the impact of what they do.

Copies may be downloaded below or directly from the Wilburforce Foundation and Brainerd
Foundation web sites.